20 years A-ROSA
For us, 2022 is a very special year, because we are celebrating our anniversary! 20 years ago the first A-ROSA ships started their service. Since then, we have developed river cruises to what they can be: city-nature-gourmet-active-adventure-wellness-romance-family cruises. Come with us on our time travel through the A-ROSA history!
The Danube represents a very special destination for us, because this is where the story of A-ROSA began: In 2002, the A-ROSA BELLA and her sister ship, the A-ROSA DONNA, embarked on the very first A-ROSA cruises on the Danube. After the christening on April 05, 2002 in Rostock, both were brought "piggyback" on a large cargo ship all the way to the Black Sea, from where they set out on their maiden voyage.
Shortly after the launch of the first two Danube ships, the company was purchased by the Deutsche Seereederei in 2003.
The Danube cruises are so popular that A-ROSA is launching two new ships: A-ROSA MIA and RIVA. Therefore, the duo soon became a real fleet that is constantly growing, visiting Europe's most beautiful metropolises and still has many more plans for the future.
In 2005, the Rhône was introduced as a new destination, on which the A-ROSA STELLA and LUNA have been sailing ever since. LUNA, the moon, and STELLA, the star - you couldn't ask for more fitting travel companions through sunny southern France.
In 2009, the A-ROSA AQUA was the first to cruise parts of the Rhine, opening up another destination. Since then, our guests have been discovering everything the Rhine has to offer - wild landscapes, hidden castles, romantic villages and lively cities, half-timbered houses and modern architecture.
After the A-ROSA VIVA, BRAVA and SILVA joined the fleet, soon the entire river - from the Rhine Falls to the estuary - was sailed in the following years.
In 2013, Jörg Eichler joined us as the managing director. The management team consists of Jörg Eichler, Chief Executive Officer, and Markus Zoepke, Chief Operating Officer. Both are also shareholders in the company. Another person comes on board in 2014: Yvonne Catterfeld is the new brand ambassador for A-ROSA. With the A-ROSA FLORA, ALVA and SENA, the singer and actress is nowadays the godmother of already three A-ROSA ships.
With the A-ROSA FLORA, our second suite ship was introduced in 2014. In the up to 29m2 big cabins, guests can enjoy the exclusive suite service, which among other things includes room service, a 24-hour butler service and a welcome champagne.
Transfer, drinks, spa treatment and more? With the Premium all-inclusive rate, A-ROSA introduces its popular all-round carefree rate in 2014, which still delights guests today. At the same time, the family cruises with a kids club on board are also carried out for the first time. This makes A-ROSA the first provider of kids entertainment and special cabins for families.
Paris ahead! The A-ROSA VIVA changes its home port and so we are finally headed to the perhaps most beautiful metropolis in Europe on the equally beautiful Seine. Bonjour!
In February 2018, the British financial investor Duke Street purchased the shares of A-ROSA Flussschiff GmbH.
A-ROSA guests have waited a long time for the Douro. It was worth it in every respect: The Douro spoils us with culture and nature - the A-ROSA ALVA with everything else.
The A-ROSA DONNA got a new look in 2019 and was completely refurbished. Both the public areas - restaurant, lobby, atrium, lounge bar and sun deck - and the cabins were redesigned. As with other A-ROSA ships, a separate gourmet area was also created: the A-ROSA Stüberl.
With the A-ROSA SENA, we not only sail the northern Rhine, but also completely new waters: E-Motion. The A-ROSA SENA is equipped with a hybrid engine, which reduces diesel consumption and sets new standards for sustainable, environmentally friendly traveling.
A-ROSA is heading for its realignment in 2023, where a PremiumPLUS rate will provide even more quality with a focus on individuality, service, culinary, locality and sustainability.
Let's reminisce together. Share your favorite moment from the last 20 years on a river cruise with A-ROSA on social media and don't forget to tag us under @arosakreuzfahrten!
Look forward to your 2023 A-ROSA dream holiday!
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14
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From Lyon to Tournus, Chalon-sur-Saône, Tournus, Mâcon, Trévoux, Viviers, Port St. Louis, Arles, Avignon, Châteauneuf-du-Pape, Tournon/ Tain-l´Hermitage and Vienne to Lyon.
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